Brand Relevance by David A. Aaker

Author:David A. Aaker [Aaker, David A.]
Language: eng
Format: epub
ISBN: 9781511383608
Amazon: 1511383607
Publisher: Audible Studios on Brilliance Audio
Published: 2016-03-21T18:30:00+00:00

After seven years the C&D program was generating some two product concepts per week and had spawned some two hundred products. They include the following:

Olay Regenerist, which reached $250 million in annual sales after four years, which was based on an ingredient for wound healing developed by Sederma, a small French company.

Swiffer Duster, which was sourced from Unicharm, a Japanese firm that competes with P&G in the diaper and feminine-care categories. P&G even used the advertising and positioning ideas of Unicharm.

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